Britty Rose Cloud Serve Lipstick | Comfy Velvet Matte - 3.5 gm

Cloud Serve is our take on the everyday lipstick you actually want to reach for. A soft velvet bullet that glides on comfortably, gives you buildable colour, and leaves lips with a smooth, softly diffused finish.

Wear it full and opaque, or blur it out for that just-bitten, lived-in look. One lipstick, depending on the mood.

Like a soft velvet touch.

Cloud Serve glides on with a smooth, cushiony feel without feeling heavy or stiff on the lips. The finish is velvet-matte, comfortable and softly blurred, rather than flat or chalky.

It gives you that polished matte look while still feeling like something you can comfortably wear through the day.

We picked ingredients that make the lipstick feel as good as it looks.

Basically: colour, but with considerably better manners.

10 shades, made with Indian skin tones in mind.

We built Cloud Serve around the colours we actually want to see on Indian lips: wearable nudes, rosy browns, pinks and deeper shades that don't stop at one end of the complexion spectrum.

Not sure where to start? Use our shade guide to find your closest match.

We obsessed over the whole experience, not just the colour.

So yes, it's a lipstick. We just spent a slightly unreasonable amount of time making it a very good one.

Both. That's the fun part.

Swipe it on directly for fuller, more opaque colour, or tap and blur it onto the lips for a softer, diffused wash.

You can also build the colour gradually, so the same shade can go from barely-there to properly lipstick depending on your mood.

Velvet-matte.

It's designed to sit somewhere between the comfort of a creamy lipstick and the polished appearance of a matte finish.

You get a smooth, softly diffused finish without the dry, chalky feel that can sometimes come with traditional matte lipsticks.

Because the brief was essentially: a lipstick that feels like a little getaway.

Soft, easy, comfortable and very good at making an ordinary day feel slightly less ordinary.

And yes, we know that's a lot to ask from a lipstick. We made it anyway.

Cloud Serve is formulated with a blend of conditioning butters, emollient oils and Vitamin E chosen to give the lipstick its smooth glide, comfortable feel and soft velvet finish.

For the complete INCI ingredient list, please refer to the Ingredients section on the product page.